How I Get Photography Clients Through Facebook

Faith Te Poel
Jan 5
3 min read

Facebook might not be shiny or trendy anymore, but it is hands down one of the biggest reasons my photography business stays booked. I’ve booked weddings, elopements, families, seniors, and brand work consistently through Facebook without spending money on ads.

This isn’t about spamming groups or cold messaging people. It’s about showing up consistently, building trust, and letting people get familiar with you before they ever inquire.

Here’s exactly how I use Facebook to get photography clients in a way that actually works.

Focus on Community, Not Just Promotion

The biggest mistake photographers make on Facebook is only posting when they want something. Instead of treating Facebook like a billboard, try to treat it like a conversation.

I post things like:

• Recent sessions and what I loved about them

• Behind the scenes moments

• Personal life updates mixed with business

• Helpful tips or advice

My personal page is linked, and is also public, so i constantly have clients finding me through each one and then going to the other too, when they follow both your personal and business page it provides an even deeper way for clients to connect with you.

Facebook Groups Are Gold

Local Facebook groups are one of the best lead sources out there.

Join groups that make sense, like:

• Local community groups

• Wedding and vendor groups

• Small business groups

• Creative and entrepreneur groups

When posting in groups, be clear, confident, and genuine. Don’t oversell, and don't be spammy.

I Show My Face and My Voice

People don’t just book photos. They book you.

I share selfies, videos, and personal updates because it helps potential clients feel like they already know me. By the time they inquire, the trust is already there.

You don’t need to overshare. Just be real.

Consistency Beats Virality Every Time

It is okay to not go viral every time.

What works better is showing up consistently. Even a few posts a week keeps you top of mind. When someone finally needs a photographer, you’re the name they remember.

I Make It Easy to Book Me

Every post doesn’t need a call to action, but people should always know how to find you.

I keep my:

• Business name clear as well as a profile photo showing my face (this shows your human)

• Website linked

• Contact info easy to find

Confusion costs bookings, simplicity converts.

I Let Word of Mouth Do Its Thing

Facebook is basically digital word of mouth.

Clients tag me, share their galleries, and recommend me in comments and group posts. That kind of organic visibility is powerful.

I alwayssss thank people who tag me, even if it isn't the right fit for me or the poster does't book me, someone took the time out of their day to recommend you and that will always be something I am thankful for.

What I Don’t Do

This matters just as much as what I do.

I don’t spam groups.

I don’t copy and paste the same caption over and over.

I don’t talk like a brand instead of a human.

I don't use "we" instead of "I" (heavy on this one)

Why Facebook Still Works for Photographers

Facebook works because it’s built on relationships.

People hire photographers they trust, not just the ones with the best camera or biggest following. If you’re willing to show up, be consistent, and treat it like a long game, Facebook can absolutely grow your photography business.

How to get photography clients through Facebook - Final Thoughts

You don’t need to be everywhere online. You just need to show up well where you are.

For me, Facebook is one of the best tools.

If you’re a photographer feeling stuck or overwhelmed with marketing, or need your online presence to be seen with a fresh set of eyes, I offer audits exactly for that. Check out my mentorship page for more information.

Build connection first, and the bookings will follow.